Are you looking to thrive with both your personal and family life? Grab a pen and a pad and take notes as an ex-NFL cheerleader (Kelly Roach) teaches about how to design a sustainable lifestyle that you will love.
Check Out Kellys New Book Bigger Than YOU: The entrepreneurs guide to building an unstoppable dream team when it comes out!
NOTABLE QUOTABLE The mind is what the mind is fed. David J. Schwartz
NOTABLE QUOTABLE When you do hard things, life gets easier. Lee Cockerell
NOTABLE QUOTABLE Your customers hold you to a high standard. If you want to achieve true excellence, raise that bar even higher for yourself, your colleagues, and everyone around you. Lee Cockerell
NOTABLE QUOTABLE You have enemies? Good. That means youve stood up for something, sometime in your life. Winston Churchill (British politician, army officer, and writer, who was Prime Minister of the United Kingdom from 1940 to 1945 and again from 1951 to 1955.)l
Kelly, I appreciate you for coming on todays show. How are you?
Kelly my understanding that is that your entire focus is on helping entrepreneurs to start and scale their business to that they can truly create lifestyle freedom. In your mind, what does lifestyle freedom look like?
For me, it is number one, first and foremost being able to put my family first. My vision is that I want to always make my business decisions based on how it will effect my family
Kelly, for our listeners out there that are not familiar with your background as an ex-NFL Cheerleader, can you share you where you started and how to become a successful business coach?
Kelly, my understanding is that you had achieved a lot of success before the age of 30 as a sales guru of sorts at the Fortune 500 company you worked for at the time, describe for us how you were able to do this?
I came from a family with 5 kids. My mom was stay and home and my dad worked for a non-profit. I have been working since I can remember. I wanted to take gymnastics as a kid, maybe around 10 years old, so I worked as a babysitter and saved all my money to be able to afford ½ the tuition to the school and negotiated my way in.
Fast forward, after college I had success in the staffing and recruiting industry which is known for being a grind. I got promoted 7 times in 8 years, and by the end, I had a team of over 100 people and 17 locations.
Kelly, having worked with many entrepreneurs and business owners can you share with us where you feel most entrepreneurs get stuck before working with you?
Kelly, what kinds of breakthroughs have you been able to help your clients work through?
Example 1 One client is a spice manufacturer. I am the primary sales coach and last year I coached their team to make over $1,000,000 in profit than the previous year.
Example 2 Another client has been working with me since March and she was running forty 1 to 1 clients and came to me for help. We were able to raise prices 2 times and replace all of her 1 to 1 clients with group training.
I drink a lot of water, eat as little sugar as possible, and I do a lot of walking up and down my driveway while making phone calls. I also workout 2 times per week.
MYSTIC STATISTIC 90% Of Startups Fail: Heres What You Need To Know About The 10%
MYSTIC STATISTIC 70% Of Your Employees Hate Their Jobs
In todays world knowing when to pivot is crucial. You have to know the difference between shiny new objects or legitimate threats. It is hard to step back and realize you need to change to grow to hit your goals.
What is the most challenging aspect of being a business coach from your perspective?
Kelly, I would love it if you could share with our listeners about your book, 9 Principles for Unlimited Success in Business and Lifewhat inspired you to write the book and what is the book really all about?
BOOK Unstoppable: 9 Principles For Unlimited Success In Business & Life
Tell us about your newest book, Bigger then YOU: The entrepreneurs guide to building an unstoppable dream team
Kelly, for the listeners out there who are really looking to develop a daily routine of success, walk us through the first 3 hours of your day, what does that typically look like?
Kelly, where is home for you and what does your daily office environment and schedule look like?
Kelly, what are a couple of books that you would recommend that all of our listeners would read and why?
The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life
Kelly if you had the give the listeners out there one piece of advice that you feel would help them to become more successful in both their personal and business lives, what would that be?
Kelly, our listeners are really into action steps and into getting things done, what is the single action step that you would advise all of our listeners to take after todays show?
Leverage the power of live streaming. We take things for granted today that people of the past would have paid a fortune to have. You have access to this technology 24/7 so use it.
Two men, 13 multimillion dollar businesses, eight kids, one business coach radio show. Its the thrive time business coach radio show. Get ready to enter the thrive time show.
All right, thrive nation. Welcome back to another exciting edition of the thrive time show radio and podcast download. Now, on todays podcast, we are interviewing a former professional football cheerleader. Im an NFL cheerleader who looks as though she could still be cheering today and shes having success in the world of business and now she wants to teach you how you can have success to what? Having success in business and in fitness. Hows it possible? Kelly, welcome to the show.
Thank you so much for having me. Im excited to be here.
Well, Im going to do is Im going to ask you the rude questions first just to create that level of distrust needed to have a really good idea. Paint you into a corner. So no, but seriously, I, I, you have had a lot of success in your own career, but yet youve decided to focus now on helping entrepreneurs to scale their business so they can truly create that lifestyle freedom. So I want to ask you, what does lifestyle freedom even look like? I mean, what does it look like to you? Lifestyle freedom?
Yeah. Well for me, and it might look different for everyone listening today, but for me its number one. First and foremost, being able to put my family first, right? So I have a four and a half year old daughter, so shes my world and husband and a dog and a crazy house and all the other craziness that comes with that. And you know, my, my vision, my understanding of lifestyle freedom is being able to put my family first and always make the decisions that I make in my business to support what were trying to create as a family versus having to compromise the life that were trying to create as a family for my business, if that makes sense.
So I have five kids and well have an incredible wife whos also a former cheerleader now. She treated the collegiate level not at the NFL level, but you know, in college its like theres a lot of stunting and that kind of thing. Did you do a lot of stunting and competitive competition kind of things previous to cheering in the NFL?
I did actually. So funny that you said so in high school I was an all American all star. I did a lot of, you know, I did gymnastics and you know, all of that along with cheering and I actually was on the team when I was in the NFL as well. So, um, you know, I was a flyer that was really fun.
Seven, eight pounds. Im five six. Oh Wow. Yeah, yeah. But I, you know, obviously you cant even like make it on the team without being pretty, you know, pretty fit and strong and, and mostly muscles. So, you know, even if youre a little taller, youre pretty manageable.
So what, when you say lifestyle freedom, uh, obviously you and your husband and now youre, uh, your, your youngest here, you guys have a home, what city do you call home for the listeners out there? Just kind of orientate them, orientate them to the life of color?
Yeah, absolutely. So we live in Westchester, Pennsylvania and that is about 45 minutes outside of Philadelphia. Its a beautiful small town thats a really, really nice place to raise a family, tons of great restaurants, lots of fun outdoor things to do in the summer. Just a great place to call home. And actually I never thought I would end up back here, but I did a ton of travelling after school and you know, we still travel now obviously pretty frequently. Um, and I just never found another place that I fell in love with the way that I loved Westchester. So we ended up back here.
So for our listeners out there that arent familiar with your career, that led up to where youre at now, I think a lot of times, you know, youre a, a business coach today. Um, youre a business consultant today. And what gives you credibility is your history. You know, that. Thats why we wanted to have you on the show. Its, its your, I love what youre doing now, but Im saying your history sort of gave you that platform. You know, a lot of people want to have a platform, but you have to have done something. So can you talk to us about your path from and tell us about your, your chair, your cheer career obviously, but you did really well as sort of a sales guru of sorts at a fortune 500 companies. I just want to hear your history.
Yeah, definitely. Well, yeah, I mean you said you have five kids. So I came from the family. There was five kids and my family and um, you know, so we grew up. My mom was a stay at home mom and my dad worked for a nonprofit so, you know, since I was really young it was kind of, things were tight on the money front. You can imagine. Um, and um, you know, so I have been working since I can remember, and you know, my first, like entrepreneurial budding started when, you know, I wanted to go take gymnastics at the best gymnastic school. Theres a gymnastics school, like down the street from where I lived were Olympians have trained and the owner was Olympic gymnasts himself and all of that and I wanted to do this and I think I was probably maybe around 10 years old, so I literally saved up my money from babysitting and I went to the owner of this jam and I said, listen, I could only say that you know, for half of what it costs to come and take class here, would you meet me in the middle?
And the guy was like, who the heck is this girl? What are you talking about? And yes. So literally I went from there to wanting to dance at the best in school in my area and for five and a half years I cleaned my dance studio Monday, Wednesday, Friday after school. I was there on the weekends. Thats how I paid the compete and travel and pay for my costumes and paperclips and all that. So fast forward, when I finally graduated from college, I got into a fortune 500 firm, you know, I really. The decision that I wanted to be financially free, right. Like I, you know, I had gone through a lot.
What kind of company were you working for? I know you went through quite a few things to get to this company. It had to be awesome to have joined a big cup. What kind of industry?
Yeah. So I was in a staffing and recruiting industry, which if you know anything about the staffing and recruiting industry, it is hustle and grind. So like if you think entrepreneurship has grinding, like you havent been in the staffing industry yet, you know what I mean? So, so yeah. So I got in there and I was promoted seven times in eight years. So I was literally, I went from being a 21 year old kid that knew nothing about business, starting off just being basically like a sales rep to within a year of being promoted into a management role to within another seven years I had a team of 100 people and 17 locations that I was managing.
So how did you go from there to now being an author of, of your new book? You know, bigger than, than you the entrepreneur guide to building an unstoppable dream team and to becoming a business consultant like you are. I mean, how did you go from the fortune 500 company to the leadership position and how did you, what was your, how did you move from there to consulting like youre doing today?
Yeah, definitely. So, you know, I went up and up and up and I got to the top and I was like, okay, you know, I accomplished my goal. I am financially free, you know, I got to the top of the organization from a corporate standpoint and on the outside, you know, I had kind of checked some of those boxes that initially were important to me, but then it was like, okay, Im really having to compromise my quality of life. My health is like no longer. I dont have time to make it a priority. I didnt have time to exercise and take care of myself, you know, because I was traveling, I was on buses and planes and trains and thats why when you asked me what does lifestyle freedom mean to you, I wouldnt be able to put my family first. I want to be able to go out in my backyard when I get done this podcast episode with you and chill out there.
What did you stay? Did you stay in shape? Did you stay in shape when you were rising to the top of Corporate America? I mean, did you know, you know
now? I mean I was never like begging overweight, but I was not healthy and strong. Do you know what Im saying? And that was part of what played in my decision to, to get started. So it was a lack of fulfillment. It was a lack of freedom. It was a lack of being able to really prioritize my, my family and my quality of life. And so for me it was very natural. I was like, okay, I just broke all these records in this company. This is how I got promoted. So many times it was teaching people how to sell, teaching people how to have the confidence in themselves to God and charge what theyre worth, teaching people how to market themselves effectively to go out and win the big fortune 500 client, right? And to get those big deals done. And so I was like, you know, what, you know, who really needs this and, and you know, Lucas would really make a difference for not some fortune 500 firm, but the mom and pops, right, the little guys out there that are hustling and grinding and working hard to make a difference for their family.
The people that are small business owners that, you know, when I help them go close a client that susies gymnastics lessons, right? That Sallys dance class thats being able to pay for Christmas guests, thats being able to get out of student loan debt. And so for me it was not just, you know, the personal business coach mission of wanting to be able to create a situation where I could live a life that was fulfilling and meaningful personally. But I wanted the work that I was going to actually be making a tangible and impactful difference
and all of a sudden Saturday its Kinda like when will you say with all due respect and then you just offended people, can I ask you a question that potentially. I mean if I have to go back and edit it, Ill take it out. But can I ask you a question that may be would irritate somebody not as confident as your issue?
Okay. So here we go. You are a former cheerleader type typecasting and this is just being the people out there listening. We all have different pre conceived things. Oftentimes we prejudge thing. So Ill go with, okay, shes a former cheerleader. She does sales, seems kind of woo woo to me, but can she really help my small business? You know, what the numbers, you know with my team, you know the, and I know you can but I think theres somebody out there is kind of asking that question right now. Like really, really what can she do? Can you kinda give us a little bit of a laser show or maybe bragging on a client that youve helped or a specific county? I just, I think theres somebody out there whos going. I, I like, I like what shes saying, but can she really helped me?
Yes. Oh my gosh. Okay, great. I love it. So Ill give you three really quick different examples of completely different scenarios because I know we have different people in different situations listening. So one of my clients is a, a spice manufacturer. They produce spices and I am the primary coach for their sales team. And last year I helped that sales team to produce over a million dollars in additional profit over the prior year from this. Um, so thats just one example and that was, I only worked with them on sales so I was not working with them on all the other things that I do with the full company. So when I work with a small business owner, were working on marketing and branding and leveraging social media and building your email list and running facebook ads and like all the other ones
youre not making, youre not making your, your, your clients, uh, think in eight counts and youre not choreographing dance moves and youre not. Its not a whoo, whoo Rah, Rah kind of thing. I mean, this is a real specific helping a company increase their profit by a million, a million dollars. Chip a chip. A million means hard to say that a million profit job. How do you, how many commas? It just seems like were impressed with the first example. Could you give us another example? Maybe.
Yes. So lets talk about, thats maybe like a smaller, small business because I dont know, you know, in your audience, theres probably a people of all shapes and sizes listening, right? So I have a client that I started working with in March and she told me she wanted to go from. She was running 41 to one clients. Now imagine the quality of life that you have. Theyre not good, right? Forty seven, 41 to one clients and she came to me and she said, I need you to teach me how to leverage social media marketing to go from one to one to one to many, and I said, okay, no problem. So within two months, two months, we raised our prices twice. I taught her my formula for using facebook group launches, group challenges to launch her first group program. Never done a group program in her entire life. She closed 50 group clients, replaced all of her one to one income because later I got her to charge for the group what she had been charging for the one to one, which she was terrified out of her mind to do. She was like, you are an insane person. I cannot believe Im paying you right now. And I was like, you just need to trust me.
So are you. Are you with this person? Is One to one? Was it like a, a one to one bakery? Was it a one to one coaching? Oh, I was just going to say that really can be stressful. I mean keeping up with baking needs of high level, high level, high level. Very customized.
Yeah. Its so time consuming. Like within two months she had 50 group client, so what is literally it went from her having to do 40 individual sessions to her replacing all of that income with group which only takes like an hour a week. Right. So you close 50 group clients at the price she had been charging for one to one in two months.
So. Okay. So here, heres my final example Im looking for from you that I want to just my final business coach question because this, I think a lot of people, if you Google Kelly Roach and Kelly, Im going to do what Im asking the listeners to do right now. Im google searching. Wow. This is a great podcast. He googles and walks us, limit this. Okay. But Im just going to google it real quick. Im googling Kelly Roach. Im looking for who is this person? Oh, I see Kelly Roach . So its Kelly, k e l l Y. Roche are. Oh a C H m. I go there and I think to myself, I, Im making my first impression. Youve chopped. Typically you shouldnt say what youre thinking all the time, right? You should have kind of a filter typically, but this is what Im thinking. Im going, oh, she seems credible. She seems like she dont think she eats food.
I dont think she. Shes a little rabbit. Is she put it. She probably spends 80 percent of her day job working out the dollar sheet has worked on sale. She probably freaking a. If I spent nine hours a day working out, Id probably look at debt to know. Kelly, I want to ask you now, what does your routine look like to stay in shape? Because you stay in shape and you keep your business in shape. How do you do both? What is your, what is your regimen where our listeners are very curious about the specific schedules of people yourself?
Yes. Okay, good. Well, first of all, I drank a ton of water. I try to limit sugar. I, you know, those are two kind of my two roles that way. Um, I do a lot of calls so we have a very long driveway. I typically walk up and down my driveway at least an hour or two a day just to get the steps in and then I work out two days a week with an in home trainer. So I do bring a trainer in two days a week and Ill work out, you know, during my work day I come in. Im sorry, whatd you say?
Hello? Sorry about the skype. Sometimes its a little bit of a sensational delay there. So as far as with the workout, um, do you, uh, how long are the sessions? I mean, are you going?
No, so Im not like one of these, um, I, Im not one of these crazy training people, like I do 30 minute sessions, like 30 minute high intensity sessions typically. And its actually a three ring circus. Its hilarious because my daughter, Madison, half the time shes like hanging on my leg, hanging on my arm, sitting on my back, like [inaudible], you know, if she sees me, I worked from home, right. My husbands home full time with Madison. I worked from home, I run my business from the, from the house, and so most of the day Im in the office, the door was shut. She knows Im on calls, so you know, when the trainer comes in shes like, oh perfect, this is a free for all, like this is great. So shes in there with me, shes hanging on me, jumping on me, but we get it done so we have fun. But yeah, 30 minutes short, sweet, and to the point, boom. And Im back. Im back in business,
you know, and I think one of the things thats allowed you to have the kind of lifestyle where you can work out during the day of your trainer, come in, youve got the long driveway, youre like, youre on the calls with the clients, youve been intentional to design the life you want as opposed to interrupt you. Just letting it drift around and become a vast wasteland that most people call their day. You know, I think thats the biggest thing. Seventy percent of people hate their jobs and nine out of 10 businesses, according to Forbes, will put this on the business coach show notes fail. And of the 10 out of 100 businesses that actually make it less than half of those ever achieved financial freedom, let alone time freedom. So I think that your problem solving skills, this ability that youve had to pivot from one career to the next, that that problem solving skill set, its not as sexy skill set, but its lucrative and its allowed, allowed you to prosper. Can you talk to us about the importance of pivoting problem solving and just why its not a sexy skill set but white? So lucrative?
Yeah. Well, I mean, I think like, especially in the world that we live in today where things are changing on a dime so quickly, you know, knowing when to pivot is crucial, right? And also knowing when and how to capitalize on whats right in front of you, you know, but, but to do that a way where youre not chasing bright, shiny objects, but that youre strategically assessing when its time to make a move. Right? And, and hey, this is why we all need outside counsel. I hire coaches and mentors myself. I have coaches for my team members in my coaching company. So you know, none of us are immune to this. When were in it and were in our head, you know, sometimes you cant see the forest from the trees. The value that I provide for clients is I can give them the simplest, fastest, most efficient path to say, okay, we need to pivot left here.
We need to take a step to the right here. We need to focus on this. We need to drop that right? Its time to solve this problem is trying to let this problem go completely and really just be able to look at it from a 50,000 foot view of whats going to get you to that end goal. But it all goes back to what you just said because you have to be intentional not just about the financial goal that youre trying to achieve, but what you want your life to look like as youre achieving that. Because what happens is a lot of times people set a financial goal in the business, just like my client I told you about a couple of minutes ago with her 41 to one clients, she set a financial goal out there and she was miserable because shes spending, you know, 15, 16 hours a day, you know, serving these clients one to one, shes going to burn out.
Right? So thats why we needed to pivot and, and you know, move her from the one to one to the one to many model, right? So, you know, yeah, its not sexy to solve the problem and its actually a lot easier to just keep working hard. Kind of going through the motions of doing the same thing youve always done. Its a lot harder to take a step back and say, you know what, I, Im going to have to grow. Im going to have to change. But it depends on how bad you want to live the life that you actually want to live. But you know,
so how you, you sound like you have a great, a great family. And I think a lot of listeners want to know. Okay. Tell us about your husband. How did you meet this guy? Did you meet at a biker bar? Was it like a bowling alley slash biker bar? Was it like a Taco Tuesday? You went in there and you met Mr. Prince charming and he swept you off your a bowling shoe. Feet. I mean, what, how did you guys meet?
Definitely. So now hes amazing. Im super, super lucky and we just have like this amazing dynamic where were like total opposites and we just fit together perfectly. But yeah, we actually met, he went to school for Exercise Science and when I started my fortune 500 career I was teaching aerobics after work, just kind of for fun. So he was the general manager at a pretty big health club down the street from one of the branches I was managing. I was teaching aerobics after work for fun and we just met one day we hit it off. He asked me out the next week and 13 years, almost 14 years later. Here we are.
Is that a nice way to, to cover up for his move where he signed up for the aerobics class and hes like, Yo, get a little stretchy. So Im the only guy. Awkward. But no, I didnt know that. He has good hair by the way, on your website. He has good hair.
I tell him thats it. Hes lucky. He was lucky. Still has hair. Hes got the kind of. You dont want it.
Yeah, hes got the kind of mop you dont want to chop. I mean that, that lead us. I mean he might. He might want to grow that out like Fabio. Thats my tip for him. Just grow that. Grow that main out. Man. Thats beautiful.
He has a nice man, but you know what hes like now hes like, do I go salt and pepper? Do I let it go? Because you know, were getting up to that age now. So theres big decisions on the horizon.
I own a chain of mens grooming lounges is one of my business ventures and so I wear a hat every day because I really have a bad head. And then bad hair that goes on top of my head, I just had a ton of photoshop to even just go out in public. So Im envious of beautiful people like yourself there. So my wife is actually, we chuck, we believe shes legally blind, which is how we got married. She cant see me. Thats the truth. She abused me as a mission field. Thats why we got married, I think to help me out there. So now I have another question for you. You got this new book, youve been working on this new book and when you write a book, I mean Ive written almost a dozen books and when you write a book, step one is you get inspired to write the book. Step two, you hate the book because you edit it for the 15th time. Step 16, youre like, oh my gosh, I love my book now because I just finished editing it. It is so good. Oh, your book. I mean it seems like a great. A great book. A real page Turner, nine principles for unlimited success in business in life. Why does everybody need to buy this book? Tell us about this book.
Yeah, definitely. So thats my business coach book that I released. What was it? Twenty 15 or 2016 and I wrote that book because you know what? I found out that everybody is either miserable because theyre not making any money, but they have all the time in the world is spent doing what they want to do, but they cant do what they want to do because they dont have any money to make it or theyre making all this money and theyre miserable because they had no time to spend it. And so that whole book was about taking what I had learned from my fortune 500 experience climbing the corporate ladder and basically realizing that you can do that in a corporate setting, but youre not gonna have the time. Youre not going to have the quality of life, all that other stuff, and then learning how intentional I had to get about the way that I built this business that Im in now, which is now high help all of my clients to build their own family, first businesses, their own lifestyle businesses where yes, youre going to have to work very hard, but youre going to be intentional about what youre building so that you can achieve financial freedom, but also have a life around that
you have to book, which is why its called your newest book, your newest book. Tell us about your newest book. When I say newest, I mean the one you wrote most recently knew that was a job. That was something that was lost in the show notes here. When you put on here her newest book, for some reason I promised that to be, hey, lets talk about her oldest book first and then lets say youve got