The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The longtime leader in the enterprise cloud spaceand the top scorer in last years Future 50took another significant leap forward this May with its $6.5 billion acquisition of MuleSoft, an application integration platform. Tech strategists surmise that Salesforce will use MuleSoft tools, which tout many global brands as customers, to more easily integrate other services provided by cofounder Marc Benioffs company. All four of Salesforces core cloud product offerings continue to see growth, and analysts estimate that the company will increase revenue as much as 23% annually in the near term. Profits remain slender, amounting to about 6% of Salesforces $12 billion in sales over the last 12 months. But the company is successfully increasing its cash flow, which jumped 38% in the second quarter of 2018.
CORRECTION: An earlier version of this post erroneously attributed analysts estimates of Salesforces future revenue growth to BCG.
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Revenue and net income for 12 months ended July 31, 2018. Sources: Bloomberg; S&P Global.
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